Call Centers in India

Call centers are a phenomenon that has taken over the young crowd of metros in India by a storm. Its implications are social, cultural and economic. It is a new society of the young, rich and free, selling the new dream of an independent life to the regular desi.

With a bang in telecommunications and the boundaries of countries fast disappearing because of the Internet, the world is shrinking into smaller and smaller dimensions. It is getting slighter by the day and faster by the hour. Whether it is culture, arts or economy, you are no more in your own national space. The world has telescoped into one big melting pot of ideas. In this shrinking economy, India has made its presence felt in many fields. And the Call Center industry is one of them.
India shining!

What started as a niche service provision has evolved into a whole new industry in itself. Call centers are organizations in countries where an offshore company services American customers for American clients. Although the business did start off with America, it is no more restricted to the United States only. Countries like Australia, Canada and The United kingdom have also started outsourcing their work to India. The work that is outsourced is from various industries like credit cards, healthcare products, personal care products and education.

Because of its vast English speaking population, India has become an ideal candidate for outsourcing US workload through business process outsourcing. English is a popular and well spoken language here. Indians learn English as their second language and are familiar with it. But speaking the global language is not the sole reason for this choice.
The fact that Indian labor is relatively cheaper than American, was also a valid argument for those in favor of outsourcing. Indian labor cost is almost one tenth as compared to American when it comes to the call center industry in particular. That stems from the facts that Indian standards of living are lower than Americans and that Indian pay structures vary greatly from their American counterparts. So America saves costs and benefits from the same by outsourcing its work to India.

BPO and Outsourcing Jobs - A win-win situation
Reiterating the economists and the sociologists, the cheap labor in India owes its origin to the high rate of unemployment here. Hundreds of thousands of graduates are jobless and desperate for work in India. With higher studies only an option for the affluent, professionals too are facing increasing difficulties in recruitment. And as far as skilled labor is concerned, it is limited to few technical branches of work. Here is where the call center industry fills the gaps.

Call center units are not very demanding as far as qualifications and prerequisites are concerned. Most call center jobs require a basic understanding of computers and a good grasp over English. And the urban youth of India are computer literate graduates with a command over English language. This is the ideal unskilled labor that the call center industry is looking for.
Call center executives only need to be trained in soft skills that include voice neutralization and accent training. This helps to give them an accent more familiar with the people they are going to be talking to. For Indians, this is a smooth transition. Ours is not a country that has evaded the influence of the West and Americanism has seeped into our daily lives like ink on blotting paper.